Privacy Policy

Effective date: 10 September 2026 · Previous version: 9 July 2025

Ruben Alcañiz ("we", "our", or "us"), an independent game developer based in Spain, respects your privacy. This Privacy Policy explains what information is collected, how it is used and what choices you have when you use any of our mobile games and related services (the "Games").

This policy applies to all mobile games published by Ruben Alcañiz on the Apple App Store and Google Play, including (among others) Puffy Sort, Super Arcade Soccer, Car Guys, Football In The Street, Traffic Madness, Fish World and Snitcher, as well as future titles. Not every Game uses every service described below: a Game only includes advertising, analytics or purchase features if those features are actually present in it. Where a specific store listing describes the data a Game collects (Apple's "App Privacy" card or Google Play's "Data safety" section), that listing reflects what that particular Game does.

1. Information we collect

a) Information collected automatically

When you play, the Games and the third-party services integrated in them may collect:

Device and technical information — device model, operating system and version, language, region, screen and hardware characteristics.
Advertising identifiers — the Advertising Identifier (IDFA on iOS, Advertising ID on Android) and similar resettable identifiers, and app-instance identifiers used by analytics.
Gameplay and usage data — level progress, in-game actions and choices, session length and frequency, settings, and interactions with ads and store screens.
Purchase events — that a purchase or restore occurred, which product was involved, and the receipt used to validate it. Payment itself is handled by Apple or Google; we never receive your card or bank details.
Approximate location derived from IP address — country or region level only, used for ad delivery, applicable legal requirements and fraud prevention. The Games do not request access to precise device location.
Diagnostics — crash reports, error logs and performance data.

b) Personal information

We do not ask for, and do not knowingly collect, information that directly identifies you, such as your name, postal address or phone number. We do not require an account to play. If you contact us by email, we will hold that email and its contents in order to reply to you.

2. How we use the information

To operate the Games, save your progress and deliver the features you use.
To understand how the Games are played and improve level design, difficulty and usability.
To find and fix crashes, bugs and performance problems.
To display advertising, and where you have consented, advertising that is personalised to you.
To measure advertising performance and to detect invalid traffic and fraud.
To process, validate and restore in-app purchases and to prevent fraudulent purchases.
To comply with legal obligations and enforce our terms.

3. Legal bases (EEA and UK)

If you are in the European Economic Area, the United Kingdom or Switzerland, we rely on:

Your consent for personalised advertising and for the use of advertising identifiers for that purpose. You are asked for this consent inside the Game, through a consent form, and you can change your choice at any time (see section 6).
Our legitimate interests in keeping the Games working, secure and free of fraud, and in understanding aggregate usage so we can improve them.
Performance of a contract for delivering in-app purchases you have made.
Legal obligation where retention or disclosure is required by law.

4. Third-party services

The Games use services provided by other companies, which act as independent controllers or as our processors and are governed by their own privacy policies. Depending on the Game, these may include:

Service	Purpose	Privacy policy
Unity Technologies — Unity engine, Unity LevelPlay (formerly ironSource) ad mediation, Unity Ads, Unity In-App Purchasing	Running the Game, serving and mediating ads, measuring ad revenue, validating purchases	unity.com/legal/privacy-policy
Google — Google AdMob, Google User Messaging Platform (consent), Firebase Analytics, Firebase Crashlytics, Firebase Remote Config, Google Play Services and Google Play Billing	Serving ads, collecting consent, usage analytics, crash reporting, remote configuration, store and billing features	policies.google.com/privacy
Apple — App Store, StoreKit, App Tracking Transparency, SKAdNetwork	Store and billing features, tracking permission, privacy-preserving ad attribution	apple.com/legal/privacy
Third-party advertising networks connected through Unity LevelPlay mediation	Filling ad placements and measuring their performance	Listed in the mediation partner list at developers.is.com

Some of these companies are based outside the EEA, including in the United States. Where personal data is transferred internationally, those transfers rely on the safeguards adopted by the relevant provider, such as the European Commission's Standard Contractual Clauses or an applicable adequacy decision.

5. Advertising and tracking

Our Games are free and are funded by advertising. Ads may be shown between levels, or offered as optional rewarded ads that you choose to watch in exchange for an in-game reward. Some Games also offer a paid option to remove ads.

Advertising can be personalised (selected using your advertising identifier and inferred interests) or non-personalised (selected using only coarse context such as country and the Game itself). Which one you get depends on your choices:

On iOS, the Game asks for permission through Apple's App Tracking Transparency prompt. If you decline, your advertising identifier is not used for tracking and you receive non-personalised ads.
In the EEA, the UK and Switzerland, the Game shows a consent form before ads are served. If you do not consent to personalised advertising, you receive non-personalised ads.
On Android generally, you can reset or delete your Advertising ID and opt out of ad personalisation in your device settings.

Declining tracking or personalisation does not remove ads and does not prevent you from playing.

6. Your rights and choices

Depending on where you live, you may have the right to access the personal data held about you, to have it corrected or deleted, to object to or restrict its processing, to withdraw a consent you previously gave, to receive a copy of your data in a portable form, and to opt out of the "sale" or "sharing" of personal information as those terms are used in California law. We do not sell personal information for money.

You can exercise these choices as follows:

Change your advertising consent — in the Game's settings screen, where a privacy or consent option is available, or by reinstalling the Game.
Reset or limit your advertising identifier — iOS: Settings › Privacy & Security › Tracking, and Settings › Privacy & Security › Apple Advertising. Android: Settings › Google › Ads.
Request access or deletion — email us at the address in section 10. Because we do not hold information that identifies you, we may need the identifiers or purchase receipt associated with your device to locate any data, and we may be unable to act on a request we cannot verify.
Complain to a regulator — if you are in the EEA or UK you may lodge a complaint with your national data protection authority. In Spain this is the Agencia Española de Protección de Datos (aepd.es).

Requests concerning data held by the third parties in section 4 may need to be addressed to them directly, and we will point you to the right place if so.

7. Children's privacy

Our Games are general-audience titles. They are not directed to children under the age of 13, or under 16 where local law sets a higher age, and they are not listed in the Kids Category of the App Store or in Google Play's Designed for Families programme. We do not knowingly collect personal data from children. If you believe a child has provided personal information, contact us and we will delete it.

8. Data retention

Analytics and crash data are retained by our providers for the periods they define — typically up to 14 months for aggregated analytics and shorter for crash reports — after which they are deleted or aggregated so that they can no longer be linked to a device. Purchase receipts are retained for as long as needed to honour and support the purchase and to meet accounting and tax obligations under Spanish law. Emails you send us are kept as long as needed to handle your enquiry.

9. Security

We take reasonable technical and organisational measures to protect information, and we rely on the security of the platforms and providers listed above. No system is completely secure, and we cannot guarantee absolute security.

10. Contact us

For any question about this Privacy Policy or about your data:

Ruben Alcañiz
Email: info@rubenalcaniz.com

11. Changes to this policy

We may update this Privacy Policy from time to time, for example when a Game adds or removes a third-party service. Changes are posted on this page with a new effective date, and the previous effective date is noted at the top so you can see when it last changed. If a change materially affects how your data is used, we will seek your consent again where the law requires it.